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Cars and Autos - The Future is Bright...

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Cars provide different functions in people's lives. For many, cars are their primary means of transportation. Since consumers invest so heavily in cars, they have a serious need to research their choices and determine if they are making a good investment. After all, a staggering number of options are available today— which car with a sunroof has the lowest highway gas mileage?—and consumers are wise to research online before they start shopping.

For others, cars are more than just a means of picking up the groceries. They are a passion. Even if they don't actually collect autos, armchair drivers from eight to 80 enjoy reading about them. Automobiles can also provide a glimpse into our history, just as reports on cars that are in development can give us a peek into the future. Cars are also fascinating examples of 20th-century design—just take a visit to the Museum of Modern Art's online exhibition.

Web research on automobiles has many advantages. Car sites supplement classified listings with information about the car market, including insurance, vehicle histories, crash test results, reviews, and financing. The web allows consumers to explore many different car selections without the pressure of sales staff. Additionally, the web has information on car safety and facts about the trade-in and sale value that can help consumers when they are ready to move on.

Plus, Americans spend so much time in their cars it seems like a second home. A few years down the road that home will get cozier, as mobile shopping becomes available.

Automotive telematics leader ATX Technologies Inc. of Dallas has teamed up with Sirius Satellite Radio Inc. to combine their technology and marketing for what the satellite radio company calls in-vehicle e-commerce. The alliance is a new twist on the use of wireless technology to buy and sell over the Internet.

Amazon.com already is doing wireless e-commerce in the United States with Sprint PCS and Palm Inc. and their Wireless Web and Web clipping services. Sirius/ATX wants to put that application in cars, and tap into the market for mobile impulse buying by allowing people, say, to buy music they have just heard on the radio.

So what ever you want from your car the future is looking very bright indeed!

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